Advertising on the Internet is a quick way to achieve certain business goals. In principle, these goals would also be achievable organically (without advertising), but the time would be significantly longer. Furthermore, the organic way requires a very well planned business strategy and systematic implementation.
Internet advertising, also known as PPC (from the English Pay Per Click) is an essential part of a company’s business practice. Along with other methods of reaching customers, it largely determines the number of visitors to your website and ultimately, your company’s financial performance.
Advertising is part of a firm’s overall marketing strategy and it is important to keep this in mind when planning advertising campaigns.
There are different types of advertising on the Internet. Mainly, there is advertising on social media as well as on search engines. On social media, advertising can aim at a number of different things – for example, gathering likes (this can be converted into building an email list later on), as well as attracting customers to different parts of the marketing funnel. This way of advertising is known as Social Media Marketing, or SMM.
On the other hand, advertising on search engines is the main method for rapid brand promotion. Known in business as SEM (from the English Search Engine Marketing), this advertising, combined with search engine optimization (SEO, or Search Engine Optimization), helps a company climb up the search rankings significantly for certain keywords.
Internet advertising is an essential part of a company’s strategy. Together with the other elements used for the online positioning of a company, it determines to what extent customers will be able to “find” our company on the Internet.
Advertising is part of a marketing strategy which, in turn, is part of the overall business strategy. Advertising complements the process of optimizing our website for search engines, as well as the organic activity of maintaining your company’s social media accounts – Facebook, Instagram, X and others specific to your business.
Here you can find a great article describing the benefits of the digital advertising.
Social media is one of the best mediums for marketing campaigns and recall. All social media have powerful tools to plan and execute complex marketing campaigns and analyze their results. Different social media are suitable for different types of business – when planning a campaign, you need to choose the right environments for your business.
There are many social media outlets, but one of the most versatile, most widespread and most powerful in terms of marketing opportunities is Facebook and its subsidiary Instagram. It’s no coincidence that Facebook is one of the most visited (and therefore, most popular) sites in the world.
Facebook offers almost limitless targeting opportunities at a relatively low cost. Geographically, you can target an area from 80 meters away from your location up to hundreds of miles away. You have the ability to build personas with extreme accuracy, and the analytics tools are fantastic. In addition, Facebook has excellent integration capabilities with your website.
For us, it is one of the best social media for any business, in terms of marketing and advertising campaigns.
Another advertising opportunity is that of search engines. Google allows you to position certain pages of your site on the top positions for a fee. This is advertising in search engine results pages (SERPs). This advertising is done on keywords specific to your business AND can lead to a dramatic increase in customers to your site. Google’s tool to advertise in SERPs is called Google Ads.
In addition to SERPs, Google also offers so-called display ads. These are ads that are placed on a network of Google partner sites in the form of standardized banners. The sites are themed similar to your business. Google has the largest network of display ad sites – the market share of this network is about 90%. Google’s display advertising tool is called Google AdSense.
We offer the organization of advertising campaigns on social media. Advertising is planned after a conversation with the client, based on the most suitable media for his business. The most used social media are:
We also offer the organization of advertising campaigns on Google. Advertising is in keyword search results (SERPs) and display advertising on the Google network. We use the following tools:
Advertising on the Internet is extremely diverse, so it is difficult to give a specific price and the corresponding conditions without knowing the assignment.
For this reason, please use the contact form to inform us about your case. We will prepare an offer that is tailored to your assignment.
We understand all types of advertising on the Internet, so, do not hesitate to ask. Use the contact form, our business email, or just call us on the phone to make an appointment to discuss everything.
The coffee, of course, is on us :).
We solve a variety of social media problems including account maintenance, advertising, integration advice, planning and execution of holistic marketing campaigns.
We help your site rise in the rankings of keyword search results. Optimization is accomplished by analyzing your site, cleaning up existing errors, and implementing a series of best practices.
Business strategy is the foundation of any successful company. Every business begins and ends with a well-planned and executed strategy. This is especially important in the digital world. We can help you build your strategy.
