Search Engine Optimization (SEO) is the systematic application of a series of best practices to a company’s website in order to increase the visibility of that website on the Internet. Practically, this consists in displaying the front positions of pages of the site in the search results generated by a search engine (SERP – Search Engine Results Pages) for certain keywords.
Why are we looking for front rankings? Well, the answer is intuitive – the higher the pages are ranked, the more opportunity customers have to find our site and do business with us. Which is the goal of any business, right?
By definition, SEO is implemented without payment to the relevant search engine, but only to the expert who works on the defined features of the site. Therefore, SEO belongs to the organic methods to improve our business (grow naturally).
A wonderful site for SEO analyzis, information and news in the area is Moz.
Paradoxically, there is no magic in working on optimizing a website. It all comes down to a series of best practices, most of which are extremely intuitive. Just systematic working, long, long hours, testing ideas, implementing them, analyzing the results, changing the approach, testing again, and so on, for days.
However, the results of optimization can be impressive, especially in undeveloped markets like Bulgaria.
Of course, good optimization requires a lot of knowledge and specific skills, constant monitoring for changes in search engine algorithms and a lot, a lot of work. Google doesn’t disclose exactly how its algorithm works, it just gives general guidelines after each update. However, there is enough information to create a systematic approach to optimization. It lies on three pillars:
Technical condition of the website
The technical status of the site is analysed here. When Google finds a site that is not technically sound (and there are a lot of such sites), then its algorithm ranks this site in the back rank.
How is it optimized? This is the easiest optimization. The site in question is run through certain tools that bring out the problems. Subsequently, these problems are fixed, or if not possible (there are such cases), the site is made anew.
Site optimization
In English, this sounds like On site optimization, or On page optimization. Essentially, this is optimizing the content of the site in question so that Google’s spider optimizes it for relevant keywords.
How it is implemented – this is where things get more complicated. It is necessary to completely revise the content of the site, changing relevant parts, removing others and adding third. The change must be made so that the content sounds natural. Otherwise, Google may penalize us.
Off-site optimization
This is the most challenging part. A huge part of the burden of Google’s algorithm falls on analyzing the number and quality of the links that lead to your site. The idea is that the more “quality” links leading to your site, the better the site itself.
How do you improve this? In short – hard. It takes visiting forums, social media, other sites, specialized publishing sites – and lots and lots of activity in this area. Of course, the approach has to be very careful because we can easily be flagged as spammers and kicked out of the relevant forums.
When looking for optimization specialists, always look for “white hats”. “White hats” in computer jargon means people who work by the rules. Unfortunately, there are also many “black hats” in the market who are people who work outside the rules. Our advice is to avoid such people because working with them can have severe consequences for your business.
Since Google’s establishment, the company has strived to provide quality and credible information on search topics. At the same time, from the beginning there have been people trying to cheat the system so they can sell goods and services of questionable quality.
Google are in a constant struggle with the individuals in question. There are clear rules about how search optimisation is done, and anyone who breaks them risks being penalised by Google. So, be careful where you order your website optimization. If possible, look for people certified by Google.
The truth is that optimizing a website is a slow process – it takes anywhere from six months upwards, often reaching up to a year before any visible results are seen. And it takes systematic work to do this optimization – it’s a process, not a one-time job.
The results depend on an algorithm that no specialist knows how it works, this algorithm changes every day, there are factors such as competition that we cannot predict how it will react.
Keep all of the above in mind when you are researching and contracting to perform SEO on your site.
Chances are, you’ll find people who do SEO and who will promise you a top position for relevant words within, say, a month. Unfortunately, the truth is quite different. No one knows for sure exactly how Google’s algorithm works to be able to achieve such a result.
Search engine optimization is the implementation of a series of best practices on your website that increase its visibility in search engines. Optimization is based on 3 pillars:
Although search engine optimization is not paid for, it is necessary to pay a specialist to perform it. Avoid “black” and “grey” hat specialists. Use only:
As it has become clear, the optimization of a website is essential in order to achieve better rankings in search engine results in a “natural” way, i.e., without additional payment to the search platform. This, in turn, leads to attracting more customers to your website, hence, better business.
Optimization is a complex and slow process, dependent on multiple factors. Therefore, it is difficult to give a uniform price for this service. Prices and terms vary according to the site and the goals set.
For this reason, if you wish to have your website optimized, you should contact us and provide the parameters of your site. We will work out an individual offer based on your assignment.
Please use the contact us form, call us on the phone, or arrange a meeting where we can clarify the terms and price.
We look forward to hearing from you!
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