Website is the main business “tool” in the digital world. Websites can be literally dozens of different types, each reflecting some kind of business. From the simple web page of a small business, to the thousands of pages of a large e-commerce store, the goal is one – to represent our business in the electronic world.
Websites can be extremely varied in types – from static sites with a few pages, to dynamic sites used by advertising agencies, e-shops, news agencies, estate agents, car brokers, and many more different types – according to the needs of each individual business.
We can deliver – plan and develop – the vast majority of these websites for you.
According to a popular classification, media can be of 4 types – owned, paid, earned and shared. This is the so-called PESO model (from English, Paid, Earned, Shared and Owned media). Paid media are any media where we pay to publish our content, earned media are those we have somehow earned to publish material about us without paying (for example, through popularity), shared media are those where we can share material about us, and owned media are those we own.
All types of media are important to a business, but without a doubt, the most important of these is owned media. Why? Well, because these media are ours. Anything we publish there, no one can take away from us, all the information we get through them is 100% ours.
The most important owned media is our website.
The main classification of websites is into two types – static and dynamic. At the dawn of the Internet, the bulk of websites were static. Many businesses only needed a few pages on the web to present themselves and their businesses. The technologies used were HTML and Jawa Script, which added a bit of style and dynamism to a static site.
Eventually, businesses recognized the importance of the Internet as a medium for doing business and the first interactive sites appeared. PHP, a web server language, CSS – cascading style sheets, and a number of other technologies, such as Macromedia Flash, Jawa and MySQL , came to light and with them dynamic websites were born.
Websites are fundamental part of digital marketing strategy.
The company website should fit the company strategy and the level of business development of a company. If we are now entering the digital universe and our core business is still in the real world, then a small website of a few pages could be our digital face. A few email addresses related to our company and domain, and probably a small blog attached to the site are quite enough to start with.
Over time, the site can evolve, just like our business. If you get into online sales, you could transform your site into an online store. If you’re in the service business, you could create a portfolio site to showcase everything you’ve done so far, as well as share positive reviews from satisfied customers.
The possibilities are endless. Getting started is important. And as the Chinese proverb says, “The journey of a thousand miles begins with a single step.”
One of the big problems with websites today is that many of them don’t look good on all the devices they are viewed on. A website needs to look professional on every device – desktop and laptop as well as mobile devices – tablets and smartphones. This is called site “accessibility” and is addressed at the site design level.
Accessibility is important for many reasons – from the purely practical – user friendliness, to the visibility of our site on the web. According to many statistics, users using smartphones are now over 50%, with Google “punishing” in the rankings sites without a good mobile version.
We build our websites according to all of the requirements of modern web design. All websites are made with a professional look for both computers and mobile devices. As already mentioned, this gives professionalism and the possibility of good ranking in search engine results.
This section is especially for those who want to get into e-commerce. There are multiple starting points, each with their own advantages and disadvantages. We’ll give a brief overview of these options, in hopes of giving you a foundation for a future conversation.
In general, there are 4 ways you can set up an online store:
These are platforms that offer pre-programmed e-stores. In terms of ease, this is the best solution when starting an online business.
Examples of such platforms – BigCommerce and Shopify.
These are the most flexible platforms where you can implement almost 100% of your creative ideas. With these platforms, you control practically everything. Of course, they also have some disadvantages.
As already mentioned, websites can be of many different types, the time and work involved in each are different, respectively, the price and terms of production are different. For each such website it is necessary to develop a technical specification, on the basis of which prices, terms and conditions are determined. The terms of reference are drawn up together with the client and serve as the basis for the contract.
Please, contact us for a personalized offer.
As already mentioned, websites can be of many different types, the time and work involved in each are different, respectively, the price and terms of production are different. For each such website it is necessary to develop a technical specification, on the basis of which prices, terms and conditions are determined. The terms of reference are drawn up together with the client and serve as the basis for the contract.
Therefore, below we give the conditions for a small company website, 12-15 pages in size, respectively, made only in Bulgarian, or in Bulgarian and English.
Options for maintaining a Word press based website are given, as well as the cost and conditions for analysing the website status.
We solve a variety of social media problems including account maintenance, advertising, integration advice, planning and execution of holistic marketing campaigns.
We help your site rise in the rankings of keyword search results. Optimization is accomplished by analyzing your site, cleaning up existing errors, and implementing a series of best practices.
The content of your website is part of its appearance. Search engines index the content of websites and this is one of the three reasons for your website to rank well. Content is also part of a certain kind of marketing - content marketing, one of the best ways of marketing in the digital world today.
